Theory Mapping Organisation and Funding

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Organisation

An organization (or project within an existing organization) would need to be set up to run Theory Map Debates and Competitions.

Running Theory Map Debates and Competitions would consist of the following:

• Maintaining the website;
  
• Moderating Debates and Competitions according to a set of rules (this could be done by volunteers once the basic rules are established).
• Publicising Debates and Competitions.

Funding

The organisation would need money to ensure that the Theory Mapping tool is continually improved, while keeping it free for members of the public to use. Some potential sources of revenue could include:

• Seed funding: either private or public.
• Sponsorship of Debates: high profile Theory Map debates could be sponsored by either private or public entities, with the company charging a fee for this;
• Commission fee for Competitions: for Theory Map competitions, the company could charge a percentage of the prize money, payable upon successful completion of the competition;
• Online advertising: if Theory Mapping really takes off, it would have a high level of traffic;
• Public donations: since it is free to use, people may wish to contribute towards the cost of providing it.

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